Projects
Blog Redesign
As Managing Editor I oversaw content creation, backend engineering, SEO strategy as well as design. Working with freelancers and in-house writers and designers I oversaw the redesign of the company's blog.
Customer Videos
Oversaw the first customer story videos projects with a limited budget using in-house resources at 23andMe. Then put together the first couple of larger shoots until the process was taken over by our marketing team.
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Executive Presentations
On occasion, I helped to write and script executive presentations. I've helped to develop important company presentations for events such as UK Wired, JP Morgan, and SXSW.
Customer Stories
I set up the process for collecting customer stories, eventually handing off the work to a full-time story producer. This entailed soliciting stories, vetting customers, interviewing and getting legal consents in place.
Op/Eds
Working with the communications team, I I identified important topics for our executives and then wrote and pitched at least one piece per quarter. During the process I worked closely with the executives to ensure that the work reflected their style and point of view.
Ghost Writing
This is an example of my ghost writing. It was an exercise for Google to showcase my ability on deadline. The assignment was to write for CEO Sundar Pichai announcing an update to Google Assistant, and then another piece for Clay Bavor, Google's then Vice President for Virtual Reality, highlighting the company's VR technology.
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